If you are looking to raise brand awareness or add brand credibility to the product or service you offer, I generally recommend people register a domain name that contains their company name.

If you are hoping to attract free search engine traffic as leads for your business, I recommend people register a domain name that contains keywords or a keyphrase that is specific to your business. For example, we chose our domain name of www.londonontariowebdesign.com believing that one of the top keyphrases people would type into Google to find us would be “London Ontario web design”. Search engines like Google use words in the domain name to understand better what a web site is all about.

You can also choose a combination of the two, however please ensure you do not register a domain name that is awkwardly long… if you register a domain name that is too long, it can take away for the credibility you are trying to build and it can be very hard for visitors to remember, which is counterproductive to what you are trying to accomplish by registering a domain name.

When it comes to registering a domain name there are two options.

1. Let us register it for you.
2. Register it yourself.

If you order our basic web site package, it comes with your main domain registration for free. If you would like to register additional domain names, the cost is only $15-$19/year depending on the domain extension you choose (.com, .ca, .net, .net, .info, etc.).

You can also register your own domain name. If you choose to do so, I highly recommend Godaddy.com. They are the number one company for domain registrations, have very affordable prices, and in fact, are the same company we use to register our domain names.

1. A domain name can be paid for typically by using a credit card or Paypal. We can accept cash or Cheque in person if you are in London, Ontario.
2. Optionally, you can register the same domain name with different extensions (.com, .ca, .net, .org, .info, etc.). The befit to doing so, is you would prevent other people from copying your domain name. If somebody copies your domain name but with a different extension, and offers the same services as you, they might be able to intercept customers who were meaning to visit your web page. On the other hand, if you are not concerned about this, you can save money by sticking with just your main domain name extension.
3. Another option you can choose when registering a domain name, is domain privacy. For an extra fee, a domain registrar will use their own generic information in the public database which might help prevent you from receiving spam or other unwanted emails. Again, this is another of example where it just depends if you are worried about this or not. If this is a concern to you, it is worth the extra fee or otherwise you can save yourself some money.
4. Some domain name registrars will charge a small ICANN (Ineternet Corporation for Assigned Names and Numbers) or CIRA (Canadian Internet Registration Authority) fee. This is normal.